Hen Soup for the Soul (CSSE) inventory loses greater than 12% on Friday after earnings fail to excite Redbox followers

Hen Soup for the Soul (CSSE) inventory loses greater than 12% on Friday after earnings fail to excite Redbox followers

Table of Contents

  • CSSE inventory tanked 10.4% in Friday’s premarket.
  • Hen Soup for the Soul reported a large GAAP lack of $-1.39 in Q2.
  • CSSE simply concluded its acquisition of Redbox on Thursday.

UPDATE: Hen Soup for the Soul stock is down 12.4% to $12.42 within the first hour of Friday’s session. That is really worse than the premarket the place shares fell nearer to the ten% vary. The sell-off comes after CSSE produced a bigger than anticipated Q2 earnings loss on Thursday post-market. The promoting is probably going additionally a consequence of Redbox shareholders who held too lengthy till the merger went via and now don’t wish to maintain onto CSSE shares. Shares have drifted as little as $11.25 and as excessive as $13.48. $15 places expiring August 19 have risen 43% to $3 this morning.


Hen Soup for the Soul (CSSE) inventory is down 10.4% in Friday’s premarket a day after it reported second quarter earnings that wildly missed forecasts. The media firm, recognized principally for the eponymous suite of uplifting books owned by its dad or mum firm, produces a quantity video on demand channels together with Crackle and Popcornflix.

CSSE reported a GAAP lack of $-1.39 per share, which was 67 cents decrease than expectations. Income was the one vibrant spot at $37.6 million, which was $8.4 million forward of expectations and up 70% YoY.

Hen Soup for the Soul earnings information

Earnings got here out simply as meme merchants had been basking within the heat of the corporate’s accomplished acquisition of Redbox (RDBX). That acquisition, which gave Redbox shareholders 0.087 shares of CSSE for every RDBX share, despatched Hen Soup refill about 30% on Wednesday. Thursday, nevertheless, had the media firm giving again 4.9% briefly order.

CEO William Rouhana was enthusiastic in the course of the earnings name, saying that moreover the Redbox acquisition the core firm platforms had been rising sooner than anticipated. Regardless of the earnings miss, adjusted EBITDA grew 77% YoY to $5.6 million.

“Our promoting gross sales engine is delivering outcomes each for our owned and operated group of networks and our rising roster of advert rep companions,” Rouhana stated. “The power to take action is a perform of every thing we’ve executed to scale our enterprise during the last couple of years. Our viewership is rising as we proceed to roll out new distribution touchpoints, we’ve reached a complete of 110 pre-Redbox. And these viewers are responding to our new tech platform as measured by growing time spent on our providers, and we’re releasing unique and unique content material at a sooner clip that’s fueled by our strong manufacturing pipeline and our giant library.”

Rouhana stated that 22% of the corporate’s advert impressions in the course of the second quarter got here from unique content material. The corporate can also be promoting promoting for different Promoting Video On Demand (AVOD) firms, growing these prospects from six to 12 prior to now yr. 

Rouhana additionally addressed the Redbox acquisition: “Hen Soup for the Soul Leisure and Redbox are a very distinctive match. The mix creates a completely fashioned leisure asset for the streaming period that we don’t suppose you’ll find anyplace else. The asset contains a big content material library, our important IP possession, a invaluable unique manufacturing pipeline, a completely developed advert gross sales engine advertising machine with expanded advert stock, and streaming belongings that embrace our AVOD networks, Redbox’s TVOD, PVOD and free dwell TV channels, together with their cash-generating kiosk community.”

Administration stated they had been engaged on a Redbox streaming app that can turn out to be a serious income in coming quarters. They reiterated steering that the complete yr will produce $500 million in income, when together with 5 months of Redbox gross sales, and a complete of $100 million in earnings earlier than curiosity and taxes.

Hen Soup for the Soul inventory forecast

The information from the Redbox acquisition briefly took CSSE inventory as much as $15.89 on Wednesday. That is important in that it took out each the vary excessive close to $13.50 from April 4 and the resistance ledge surrounding $15 from December 2021. This value motion represents the promise that CSSE will have the ability to pull again above this level someday within the close to future even supposing it has already misplaced its footing.

With CSSE inventory trending under $14 in Friday’s premarket, there’s some chance that CSSE discovers help at that April 4 and 5 vary excessive between $13 and $13.52. The excellent news is that the 50-day transferring common has crossed over the 100-day, a momentous occasion that spells extra upside in Hen Soup’s future. That crossover level round $8.30 can also turn out to be a degree of help.

At current the Relative Power Index (RSI) eclipsed 80 mid-week and is trying to drift downward to much less overbought readings. Which means that value motion also needs to seek for help and drift sideways in consolidation for a time. 

CSSE every day chart

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